On Hunter S. Thompson, Atticus Finch and Selling Yourself

It’s all about the brand. This vaguely cynical idea has existed in marketing and advertising forever, punched up over the past five or six years by the whiskey-soaked soliloquies of Don Draper. But what some people don’t necessarily like hearing is that what is true of products is also true of people. The most important thing you … More On Hunter S. Thompson, Atticus Finch and Selling Yourself